Lead Gen
Monthly market updates people actually open
Nobody opens 'Market Update — March!!' They open specifics. The format that earns opens is embarrassingly small.
The format
- Three numbers for your actual patch: median price, new listings, average days on market — this month vs last.
- One sentence of meaning per number, written for a homeowner, not an economist.
- One local fact — a notable sale, a development decision, a road opening. This is the part AI can't supply and the reason locals read you.
The workflow
Pull the three numbers from your MLS (ten minutes — never let a tool invent statistics), paste them in with last month's, and ask for a plain-English draft under 200 words with no predictions stated as fact. Your edit: the local fact and the final read-through. Send monthly, same week, forever. Consistency is the entire strategy.